12 Squared Associates, LLC – ADV Part 2 Brochure Supplement
Bradley M. Gross
12 Squared Associates, LLC
dba 12 Squared
4234 Elmer Ave.
Studio City, CA 91602
818 748 6406 March 24, 2015
Bradley M Gross, President, Managing Member and Chief Compliance Officer of 12 Squared Associates, LLC
Educational and Business Experience
DOB – Jan 30, 1951
Bachelor of Arts, University of California, Berkeley
03/2008 to Present – Owns and manages 12 Squared Associates, LLC, as the President, Managing Member and Chief Compliance Officer – Studio City, CA
08/2006 to 02/2008 – Sagemark Consulting, Financial Planner – Westlake Village, CA
08/2006 to 02/2008 Lincoln Financial Advisors – Registered Representative – Westlake Village, CA
10/2005-7/2006: Investment Advisor Representative and Registered Rep H.D. Vest. Local Office: 4234 Elmer Ave, Studio City, CA 91602 Corp Office: 6333 North State Highway 161, 4th Floor, Irving, TX 75038.
Prior to August 2005, Bradley Gross was employed in the television and motion picture industry. He worked in several capacities, including as a director, producer, assistant director, and production manager. Brad was and still is a member in good standing of the Directors Guild of America.
As preparation for his transition into providing financial advice, Brad became a Certified Financial Planner.
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern professional engagements with clients. Currently, more than 62,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
- Education – Complete an advanced college-level course of study addressing the financial planning subject areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include insurance planning and risk management, employee benefits planning, investment planning, income tax planning, retirement planning, and estate
planning; - Examination – Pass the comprehensive CFP® Certification Examination. The examination, administered in 10 hours over a two-day period, includes case studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real world circumstances;
- Experience – Complete at least three years of full-time financial planning-related experience (or the equivalent, measured as 2,000 hours per year); and
- Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in order to maintain the right to continue to use the CFP® marks:
- Continuing Education – Complete 30 hours of continuing education hours every two years, including two hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep up with developments in the financial planning field; and
- Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary standard of care. This means CFP® professionals must provide financial planning services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s enforcement process, which could result in suspension or permanent revocation of their CFP® certification.
Disciplinary Information
There are no disciplinary events to disclose.
Other Business Activity
Bradley Gross is a licensed insurance agent. He may offer insurance products and receive normal and customary fees as a result of insurance sales. A conflict of interest may arise as these insurance sales may create an incentive to recommend products based on the compensation he and/or our supervised persons may earn.
Additional Compensation
There is no additional compensation to disclose.
Supervision
Bradley Gross is the only member of the firm. He does not have a higher authority supervising him. However, he is bound by his code of ethics.
Requirements for State-Registered Advisors
There are no disciplinary events to disclose.
Brad Gross CFP®
(818) 748 – 6406
brad144@gmail.com